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\Corny watermarks aside, this is probably a very good purchase. Check it out.
We took our boys (5 year olds, mind you) to a winter baseball camp at Metropolitan State College of Denver. 4 days over two weekends. In the words of one of my boys, it was the "best day ever!"

How does this relate to our job?
To paraphrase: Each word we write, each story we publish, each photograph we push out to the Web is a differently shaped window that peers into our College. Nothing converges.
Who will author this mass of communications? We all will. Anyone who the College
Certainly our efforts will continue to inform our publics. However, like Amazon and E-Bay, we need to put the system in place for our users to do there share.
Another interesting facet of the Machine:
According to Kevin Kelly “We already find it easier to Google something a second or third time rather than remember it ourselves. The more we teach this megacomputer, the more it will assume responsibility for our knowing. It will become our memory.”
How do we respond to that? What is our role in providing our constituents their second memories? Do we make our services more easily available on line? Do we make information about our institution more accessible? In what forms? In as many ways as possible? Are we to become the Shepard of our institutional history?
Key Concept: Microcontent
Web 2.0 sections of the Web (blogs, RSS, feeds) break away from the page metaphor. Rather than following the notion of the Web as book, they are predicated on microcontent. Blogs are about posts, not pages. Wikis are streams of conversation, revision, amendment, and truncation. Podcasts are
Enables collaborative information discovery.
One last thing (from that Kelly guy again)
"There is only one time in the history of each planet when its inhabitants first wire up its innumerable parts to make one large Machine. Later that Machine may run faster, but there is only one time when it is born.
You and I are alive at this moment."